Podcast 4: Interviewing Adi Avital, employer branding @ PROMO

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Adi Avital is responsible for employer branding at PROMO – a title you don’t see every day. You can learn a lot from her about what makes a company attractive to employees, the connection between a company’s brand and its brand as an employer and how to create a circular employer brand – not only outwardly, but inwardly as well. Here’s a hint: anyone who thinks this manifests itself by ordering hamburgers to the office once-a-week is missing the idea entirely.

Interviewers: Nirit Chen, our VP marketing and business development and Nir Zavaro, Chief of Happiness at Streetwise, who assists us with marketing.

Want to listen on the road? Click here for Soundcloud
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